What’s Free Bunni?

Beauty companies test dubious chemicals and products on millions of animals to make sure they’re safe to use on human skin. But what if the ingredients were natural and safe, so no animal testing was needed in the first place?

At Free Bunni, cruelty-free cosmetics and clean beauty go hand in hand. We’re taking all the guesswork out of your beauty routine, so your mind and creativity can roam free.

Why Free Bunni?

More than 100 million animals are subjected to torture and death in labs every year. In the cosmetics industry, this often involves testing chemical ingredients and products on animals until their death to see if the formulations are safe enough for human use. Are you shocked? We were too. Upon realizing this, we asked ourselves 3 questions:

  1. Why is animal testing necessary in the first place?
  2. Aren’t there safer ingredients that don’t require animal testing?
  3. Is it possible to enjoy high-performing cosmetic products without animal testing?

Free BunniSet your beauty routine and animals free

We get it. Not every product that says “natural” or “organic” on it is guaranteed safe for your skin. That’s why we ask you to take your health into your own hands. But not everyone has the time for perusing ingredients labels and plugging them into EWG’s Skin Deep Database. We’ve done the research for you, so you can enjoy your skin care rituals and create fierce makeup looks worry-free. Free Bunni is committed to scouring the webs for products you can feel safe and good about using on your skin.

We screen all the products we recommend and make sure they’re free of animal testing and synthetic cosmetic ingredients like parabens, phthalates, formaldehyde, PEG compounds, sodium laureth sulfate and sodium lauryl sulfate, and synthetic fragrances.

Where to start

Want to take action but don’t know where to begin first? We’ll ease you in with weekly beauty guides—all running on the power of ingredients and formulations that are truly designed for your beauty in mind from the get-go.

Skin CareSkin Care

Because your skin absorbs what you put on it, and we all understand the struggle of finding something that works for your skin. We’ll breakdown how to tackle your skin care woes, and the best products for your skin type.

HairHealthy Hair

Did you know? Hair health starts at your scalp. We’ve all been there with bad hair days and botched up salon trips. Here are ways to nourish your hair back to its prime and finally make all your hair dreams come true.

Makeup Velvet Lipstick

Makeup is a healthy obsession, but only if companies have your health and the planet as their top priorities. We pool together our latest makeup hacks and recommend you products to achieve your favorite looks.


We handpick safe, potent ingredients and write about them! We’ll walk you through on their beauty benefits, where to find them, as well as how to easily use them in your daily routine. Jumpstart your health today.

Stay beautiful

Sign up for free for our weekly newsletter, and be the first to know about the latest beauty guides. Rest assured that we’re keeping animal testing out of the ingredients and products in your bathroom cabinet.

Contact us

Got any questions or suggestions? We’d be happy to hear them at editorial@freebunni.com.

Leave a Reply